How It Works
Three stages, from a rough idea to a market-backed decision. Stage one is free and live today.
Live
Define Your Business
Answer a handful of concrete questions and get back a clear, single-statement definition of your business — the north star everything else builds on.
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Deep Research
Commercial viability, audience, market fit, competitors, gaps, and legal/compliance — each researched and sourced, each ending in a clear verdict.
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The Decision
A one-page synthesis of everything the research found, with a recommended GO, PIVOT, or ABANDON call — and what to change if it's not a straight yes.
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