Benchmark

How It Works

Three stages, from a rough idea to a market-backed decision. Stage one is free and live today.

Live

Define Your Business

Answer a handful of concrete questions and get back a clear, single-statement definition of your business — the north star everything else builds on.

Start
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Deep Research

Commercial viability, audience, market fit, competitors, gaps, and legal/compliance — each researched and sourced, each ending in a clear verdict.

Coming Soon
Coming Soon

The Decision

A one-page synthesis of everything the research found, with a recommended GO, PIVOT, or ABANDON call — and what to change if it's not a straight yes.

Coming Soon